Impactful, integrated creative excellence across the omni-channel experience that move culture & business forward.
Kim Moran is a strategic Executive Creative Director with 19 years of experience specializing in building culturally resonant, performance-driven campaign narratives that dominate modern channels. With deep expertise in the nexus of sport, tech, entertainment, and digital culture (The Lakers, Meta, Spotify, and Away Luggage), she leads top-tier creative teams to unlock innovative, platform-specific storytelling mechanisms that drive brand consistency and significant growth (achieving $9.4M in revenue with 1.9x ROI at Meta) while earning an outsized share of cultural conversation (#1 NBA fan engagement & 26% traffic increase on Lakers.com with The Lost Angeles Lakers).
Kim’s leadership focus commands big-brand strategy with entrepreneurial agility, proven by her ability to generate business revenue while simultaneously building culturally dominating creative for the most influential brands in sport and tech.
Overview
“Kim, I knew you were destined for big things. We were blessed to have you for as long as we did!
Keep doing what you do because you are really good at it and you SHINE. Thank you for all your hard work and contributions.”
-- Jeanie Buss, Governor The Los Angeles Lakers
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“From the moment that Kim joined my team, she was in ‘build mode,’ aiming to understand and interrogate the systems and processes we had in place to deliver more, faster.
Under her steer, we decreased our average brief-to-market time by 1.2 weeks, and increased our team output by 2x. Notably, she was able to achieve these results while also driving positive team results, encouraging each member to hold themselves accountable and collaborate effectively as they delivered.
Additionally, it is worth mentioned that Kim was an incredible culture carrier on our team, producing programs that not only enhanced the skills of our ICs, but that also helped us all feel more connected and have more fun.”
-- Caroline Couvillion, Global Marketing Director at Meta
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Expertise
01
Integrated Campaign Strategy & Global Brand Design
Kim architects holistic creative ecosystems that ensure global brand consistency and drive full-funnel performance, translating market insights into integrated, platform-native campaigns across social, digital, OOH, and experiential touchpoints. Her expertise is defining the strategic visual centers and narrative voice for iconic brands, transforming ambitious business goals into distinctive, culturally resonant design systems and high-impact executions worldwide. She is adept at leveraging AI and emerging creative technology to pioneer new aesthetic possibilities and ensure all creative output is both future-forward and strategically optimized for every consumer journey stage.
02
Data-Driven Marketing Performance Analytics & Optimization
During her roles at Meta and The Los Angeles Lakers, Kim worked seamlessly with business analytics and data teams to transform raw data into high-growth strategies. She utilized advanced analytics and platform intelligence (Meta Business Suite, Google Analytics, Gemini AI) to achieve maximum ROI and campaign efficacy across the entire customer funnel. Her expertise is in establishing rigorous measurement frameworks, utilizing real-time performance data to rapidly optimize creative output, and scaling successful initiatives that consistently surpass business objectives, as demonstrated by the $9.4M revenue generated in her role at Meta.
03
Cross-Functional Team Leadership & Culture Building
Kim excels at building, mentoring, and empowering high-performing creative teams (up to 20+ experts at Meta and The Lakers) to thrive in complex, fast-paced environments, resulting in streamlined workflows, 2x increased output, and award-winning creative excellence. Her expertise lies in fostering a collaborative, entrepreneurial culture that attracts top creative talent, establishes trust across cross-functional partners (Business Operations, Sales & Partnership, Product, Production, & External Agencies), and drives efficiency by optimizing processes and reducing brief-to-market time.
Results-Driven Creative Excellence
Interested in connecting with Kim Moran? Contact her using the form to the right or email kim@paquetcreative.com
